Jakarta. In line with its latest concept, lifestyle mall Lippo Mall Kemang, Jakarta launched “The Legacy,” a section showcasing 50 clothing lines by local designers and artisans last Wednesday (12/10).
The Legacy is part of the mall’s new concept called “New Playground,” a shopping area equipped with a children's playground, coffee shop, bookstore, lounge and meeting area. Free wi-fi and charging stations are also available.
New Playground is set up to accommodate Kemang’s urban society dedicated to fashion, lifestyle and entertainment.
In line with its motto, “The pride, the proud of Indonesia,” The Legacy is a display of Lippo Mall Kemang’s commitment to preserving Indonesia’s culture and encourage growth in the local fashion industry.
“Well-known designer labels are ready to display their latest collections, such as Itang Yunasz Ready to Wear, M by Musa Widyatmodjo, Ardistia New York and Barli Asmara’s latest children clothing line Tofftop8,” The Legacy head, Musa Widyatmodjo, said.
Celebrity designers will also showcase their labels at The Legacy, including Luna Maya and Luna Habit.
Other labels will also be featured in the near future, namely [Bi] Batik, Kasha by Sjully Darsono, NES, Artina, Batik Chic and Reny Feby.
There is also a section for traditional Indonesian textiles such as batik and tenun. Notable designers featuring batik include Iwan Tirta, Dudung Alie Syahbana, Nur Cahyo, Zainal Songket, Sri Tati and Madura.
Every brand on display had been thoroughly selected by fashion curators, including Musa Widyatmodjo, fashion observer and traditional textile enthusiast Bambang Priyanto and fashion public relations officer Amy Wirabudi.
“Kemang is an area with many perks apart from being one of Jakarta’s premium housing areas and favorite spot for expats. We want to show Indonesian fashion in a new way so that it can compete with international labels,” Lippo Malls commercial executive director, Anwar Arifin Salim, said.
The future of Indonesia’s fashion industry
In order to support Indonesia’s fashion industry, Lippo Mall Kemang provides “Next Step" consultant services for fashion small and medium-sized enterprises. Next Step was initiated by Musa Widyatmodjo and Amy Wirabudi and supported by Vadiel Mekha Azzuri.
One of the programs, “Naik Kelas,” (“promoted to the next grade”) provides fashion business development and image consulting services.
A talk show called “Fashion Talk” is also part of the mall's initiative to feature successful labels and designers to share their experience in the business.
Another program called “EO&Pro” will also help designers organize fashion events.
“Best of Indonesia” is another program that will involve setting up events for entrepreneurs in the creative industry, initiated by Windri Dhari Aziz, chief executive officer of premium Muslim wear NurZahra and Ade Hanif, owner of [Bi] Batik.