Jakarta. The changing nature of work, triggered by technological advancement and mushrooming startups, has created a new business opportunity for the establishment of co-working spaces, especially in urban areas.
As increasing number of people across the globe start looking for their own co-working spaces, companies engaging in this business are facilitating new working ecosystems likely to transform the future of work.
WeWork, the world's leading co-working company, officially opened its doors to Indonesians on Tuesday, boasting two strategic locations in the Sudirman Central Business District (SCBD) in South Jakarta, as it seeks to empower the local community in the city.
"With Indonesia as the largest economy in Southeast Asia and poised to be a rising force on the global stage, there is no better time to be here than now," WeWork Southeast Asia managing director Turochas Fuad said, as quoted in a statement received by the Jakarta Globe this week.
According to Turochas, there is strong demand from Indonesian businesses to build their local ecosystems and networks, while bridging the gap between talent attraction and retention – aspects WeWork believes it can facilitate.
"While we are here to spur greater innovation, collaboration and productivity, we see ourselves as an enabler for scaling homegrown companies' growth abroad," he said.
WeWork brands itself as a platform for creators to "make a life, not just a living," by providing not only space, but also a community and services.
The blend of technology and design are often what sets co-working spaces apart.
WeWork's locations at the Revenue Tower and Sinarmas MSIG Tower incorporated contemporary looks onto their spaces; from brightly colored walls and big windows, to displays of Indonesian art, while featuring high-speed data connections for members.
In addition to three locations in Jakarta – the other at Gama Tower, which previously belonged to Singapore-based co-working company Spacemob – WeWork is set to open a fourth location next month in Menara Astra.
WeWork acquired Spacemob in 2017.
WeWork said the four locations, which will be able to accommodate more than 4,000 members in total – will help accelerate the future of work in Indonesia's dynamic market.
"Together with WeWork being a game changer in transforming the flexible office landscape, we are confident this will pave the way in further enhancing the SCBD business ecosystem," said Teky Mailoa, chief executive asset management at Sinar Mas Land.
WeWork has more than 320,000 members globally, with 335 locations in 24 countries.
The New York-based company also boasts around 45,000 member firms, including Dell, Microsoft and Samsung.