Designer Dian Pelangi, center, collaborates with London College of Fashion graduates Nelly Rose and Odette Steele for her new collection in JFW 2016 (last year). (Photo courtesy of Jakarta Fashion Week)

Creative Collaborations Enrich Jakarta Fashion Week 2017

BY :SYLVIANA HAMDANI

OCTOBER 07, 2016

Jakarta. October is an exciting month for Jakarta's fashionistas, with the capital hosting Jakarta Fashion Week, the major event of the year.

JFW, running annually since 2008, will be held at Senayan City shopping mall, South Jakarta, from Oct. 22 to 28.

This year, the fashion week will be enriched with a lot of international collaborations.

"Our successes in the previous years and the growth of Indonesian fashion industry have encouraged more international collaborations, especially among Indonesia Fashion Forward [IFF] designers,” Lenni Tedja, director of Jakarta Fashion Week, said during the press conference at Almond Tree, Jakarta, on Thursday (06/10).

The IFF incubation program was established by JFW and the British Council to grow local young fashion talent.

On the JFW opening day, Saturday Oct. 22, IFF designer Michelle Tjokrosaputro will debut her collaboration with Japanese designer Suzuki Takayuki for the spring/summer 2017 collection for women's ready to wear brand Bateeq.

"We have literally developed this collection from scratch," Michelle said. "Takayuki and I have developed a special fabric only for this collection."

It will be their second collaboration in JFW for Bateeq.

"Takayuki is a very famous designer in Japan,” said Michelle. “It's touching to see his strong passion in learning about batiks. Our collaboration has been a precious learning experience for both of us."

This year, the British Council has invited two talented British young designers to come to Indonesia for a residency program. With select IFF designers, these British designers will create a special collection combining the two cultures, to be presented at JFW.

Monique Soeriaatmadja, chief designer of SOE Jakarta, has collaborated with young British designer Rosella May for the spring/summer 2017 collection, themed Landscapes of the Mind.

“We're much inspired by American fashion model, who then became a war photographer, Lee Miller,” Monique said. “This collection is what we think she would wear if she were still alive today.”

The collection, which uses hand-drawn batik from Pekalongan, Central Java, will be presented at JFW's fashion tent on Monday, Oct 24.

IFF modest wear designer Norma Hauri has collaborated with a Japanese textile finishing company for the spring/summer 2017 collection of her eponymous label.

"I'll be using a lot of batik and tenuns with a special finishing by the Japanese company," said the Cianjur-born designer. "The finishing will make the fabrics feel gentler on the skin."

The collection will be presented at Norma's solo fashion show at JFW's fashion tent on Wednesday, Oct 26.

Another IFF modest wear designer, Anandia Marina Putri Harahap, collaborated with the Korean Cultural Center to create the spring/summer 2017 collection for her women's ready-to-wear brand I.K.Y.K.

"The new collection is much inspired by [traditional Korean costume] Hanbok," Anandia said. "The dresses will have a relaxed, boxy fit and look good on any body type."

The collection will be presented on the final day of JFW, Friday, Oct 28.

In the press conference, JFW and Matahari Department Store also announced their special collaboration for next year.

"In 2017, Matahari Department Store will collaborate with IFF modest wear designers and feature their collections at their stores,” said Lenni Tedja, director of JFW. “[The collaboration] is like a dream come true for us.”

The collaboration is hoped to boost the popularity and sales of these talented young designers. Matahari Department Store currently has 147 stores in 68 cities all over Indonesia. They plan to open six more stores by the end of the year.

“For the collaboration, select IFF designers will create exclusive collections, which will only be available at our stores,” said Imelda Like, fashion director of Matahari Department Store. “These collections will be available at 10 to 15 of our stores in the first year and will gradually be available at all our stores in the upcoming years.”

The names of the chosen IFF designers to collaborate with Matahari Department Store will be announced around April 2017.

At JFW this year, Matahari Department Store will also present two fashion shows on Sunday, Oct 23 and Tuesday, Oct 25.

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