Models presenting Muslim wear collection by Juwita Heraris at the Surabaya Fashion Parade (SFP) on Friday (13/5). Jakarta will hold its first ever Muslim fashion festival later this month. (Antara Photo/Risyal Hidayat)

First Ever Muslim Fashion Festival in Jakarta


MAY 19, 2016

Jakarta. Jenahara, Restu Anggraini and Norma Hauri will be among 250 modest wear designers to showcase their collection at the first ever Muslim Fashion Festival at Istora Senayan, Jakarta, on May 25-29.

Held by the Indonesian Fashion Chamber (IFC), the festival will also feature representatives from Malaysia Fashion Week, as well as designers from Turkey, Italy, Russia, United Arab Emirates and Bangladesh grouped under the Islamic Fashion and Design Council (IFDC).

"We want to showcase not just Muslim clothing, but accessories as well," said Taruna K. Kusmayadi, project director of the festival, as reported by Antara.

According to Taruna, in 2014-2015 Muslim customers spent $230 million to buy modest wear. Forecast says the number will go up to $327 million by 2019.

"We want Indonesia to be the hub of the global Muslim fashion industry by 2019," she said.

Modest wear or Muslim fashion has been a sleeper hit in the global fashion industry. High-end brands such as Dior, Dolce & Gabbana, Donna Karan New York, as well as high street stores like Zara and Uniqlo, are known for releasing Ramadan or Eid collections in countries with large Muslim population.

Indonesia is the fifth biggest market for Muslim fashion, after Turkey, United Arab Emirates, Nigeria and Saudi Arabia.

Meanwhile, China, India and Turkey are the three biggest exporters of Muslim fashion.