Google Cultural Institute Brings Fans Closer to Performing Arts


DECEMBER 04, 2015

Jakarta. Google Cultural Institute on Tuesday launched a new virtual exhibition focusing on performing arts in partnership with more than 60 iconic institutions across the globe, such as Carnegie Hall in New York and Bolshoi Theater in Moscow.

Launched in 2011, the Google Cultural Institute is an initiative by Google to digitize and make important cultural materials accessible to anyone with an Internet connection. In recent years, it has collaborated with more than 800 art museums and historical archives to make their exhibition and collections available online for free.

The newly launched exhibition marked the institute's first step in the territory of performing arts, which are ephemeral in nature.

Viewers can now enjoy dance, theater, music and opera performances through a handful of 360-degree virtual-reality recordings, which bring them closer to a performance than a front-row seat in a leading venue.

For instance, in the video of "Clear, Loud, Bright, Forward" ballet performance at the Paris Opera, a viewer can "stand" in the middle of the stage, surrounded by dancers performing choreographer Benjamin Millepied's moves.

Those with an affinity for orchestra can "sit" between the woodwinds and strings sections at the Carnegie Hall or tour the Berliner Philharmoniker's rehearsal performance of Beethoven's "Symphony No. 9" with conductor Sir Simon Rattle.

In addition to these performance videos, Google also launched new indoor Street View imagery that gives a backstage pass to the venues. Viewers can make their way through the wig workshop at Brussels's opera house or look beneath the stage at the historic underground arches of the Fundacao Tearo Municipal in Sau Paulo, Brazil.

There are also interactive exhibits featuring photographs, videos and other documents from these performing arts institutions, ranging from a presentation by famed performance artist Marina Abramovic to historic images from the Nuyorican Poets Cafe.

View the new Google Cultural Institute exhibition here.