Footurama is among a handful of independent boutiques catering to style-savvy customers in Jakarta. (Photo courtesy of Footurama)

Hunting for the Latest in Fashion at Jakarta's Independent Concept Stores


NOVEMBER 12, 2015

Jakarta. For the indie-leaning stylish set in the city, getting one's hand on the most buzzed-about fashion item — a pair of limited-edition Kanye West x Adidas Yeezy Boost sneakers, say — is a thrilling sport on its own.

Occasionally, the hunt to find these covetable pieces requires a trip to stores abroad or an online purchase that is rendered complicated by Indonesia's strict customs regulations. Add to that astronomically high shipping cost and the whole game easily turns stressful.

But, perhaps sensing some Jakartans' increasing appetite — and buying power — for rarely encountered fashion labels as well as eye-catching selection of products, a handful of style-savvy entrepreneurs have been opening up independently-owned concept stores across town in recent years.

What makes these standalone boutiques unique are their respective approach to merchandise mix — be it focusing on local designers or a gaggle of under-the-label indie labels — and well-designed interior, which create a fun retail experience of its own.

Here, we take a look at four independent boutiques in Jakarta whose curations and visual identities push the envelope in the city's fashion scene.


Starting out in 2003 as an online magazine and a community of sneakerheads and streetwear enthusiasts, Footurama now transforms itself into a store — brick-and-mortar and online — selling curated second-hand fashion items. It also recently launched an in-house brand called Footurama Freeform Fabrication (FFF), which offers easy streetwear pieces with cheeky twists. Their City Pack series, for instance, comprises of T-shirts emblazoned with the names of Jakarta's neighborhoods: "Glodok," "Polim," "Cikini" and more.

At its Panglima Polim location, visitors can browse a variety of previously worn items that are still in good condition — from Nike sneakers to logo sweatshirts by New York-based cult label Hood by Air to a pair of orb earrings by Parisian fashion house Céline. Those wanting to get rid of some items from their closets can also sell their wares at the store.

Common House, Jl. Panglima Polim IX No. 16, South Jakarta. 


Located right next to Potato Head Garage, the hip restaurant and bar in SCBD's Fairgrounds building, Escalier exudes a calmer demeanor through its marble-floored and white-walled interior. The well-appointed boutique presents an array of men's wear and women's wear from emerging international labels, including Simone Rocha, Jacquemus and Undercover. Those favoring street fashion can also find cool pieces by the likes of Moscow-based photographer and designer Gosha Rubchinskiy as well as Maison Kitsuné, a Parisian fashion label-slash-music record company.

Fairgrounds SCBD, Jl. Jenderal Sudirman Kav 52-53 Lot 22, South Jakarta

Fou Store

Catering to the city's discerning fashion clientele, Fou Store carries a list of international designers — well-established and lesser-known alike — for women and men. Highlights that can be found at its Senopati store include 3.1 Phillip Lim and Comme des Garçons. Quite surprisingly, the store also brings some inventive pieces from Vetements, currently one of the most talked-about fashion collectives out of Paris — its head designer Demna Gvasalia was recently named as the creative director of Balenciaga.

Senopati Suites, Jl. Senopati Raya No. 41, South Jakarta.


Debuting to the public next Monday, this new concept store features an exciting lineup of local designers who are making waves here and internationally. Situated on the first floor of Colony 6 building in Kemang, Ara's airy and well-designed space will become an apt backdrop for the latest collections of such labels as TOTON, Peggy Hartanto, Friederich Herman, fbudi, Sapto Djojokartiko, Patrick Owen and Populo Batik. Exquisite baubles by rising jewelry designers, like Clarissa Kwok and Rosalyn Citta, will also be featured in the retail space.

Colony 6 Kemang, Level 1, Jl. Kemang Raya No. 6, South Jakarta.