North Kalimantan is developing a tourism management information system to improve its tourism sector. (Reuters Photo/Albert Gea)

Indonesia's Tourism Ministry Finally Ready for Digital Migration


SEPTEMBER 08, 2017

Jakarta. Indonesia's Tourism Ministry on Tuesday (05/09) held a focus group discussion at D’Hotel in South Jakarta to discuss how to maximize the use of digital platforms in the country's tourism industry.

The event was attended by Indonesian Hotels and Restaurants Association (PHRI), Association of Indonesian Tour and Travel Agencies (Asita), staff from the Jakarta city administration and officials from the ministry.

"To reach our target of attracting 20 million foreign tourists by 2019, the ministry has to make the transition to digital," Ahman Sya, the deputy minister for tourism institution development, said in a statement on Friday.

The ministry already has a motto to encourage everyone in the tourism industry to get behind the digital migration: the more digital, the more personal; the more digital, the more global and the more digital, the more professional.

One program the ministry has already started is digital learning, or e-learning, at its Jakarta headquarters and regional agencies across the country.

"Digital platforms will allow us to learn everything about tourism swiftly and more accurately. They will drive down costs as well," Ahman said.

The ministry is getting help from state-owned telecommunication company Telkom to design its own customized digital platform.