Itang Yunasz's "Soft City" collection features a modern take of modest wear. (Photo courtesy of Indonesia Fashion Week)

Itang Yunazs Introduces New Collaboration With Alzara

APRIL 04, 2018

Jakarta. Indonesian prolific designer Itang Yunasz showcased his latest collaboration collection with Alzara at the Indonesia Fashion Week in South Jakarta on Friday (30/03).

Begun last year, Alzara is a modest line owned by Planet Surf’s parent company, Planet Selancar Mandiri.

Working in Indonesia’s fashion industry for 35 years, Itang gained popularity in 1985 with his exclusive ready-to-wear and corporate uniforms through his eponymous first line.

In 1980, the self-taught designer started his career by apprenticing at the Maison Renato Balestra in Rome, Italy, and returned to Jakarta a year later to join the fashion competition by Femina Group and finished as a runner up.

After 15 years of a career in the ready-to-wear fashion industry, Itang decided to become a full time modest-wear designer in 2000.

Today, the designer owns and manages eight modest wear labels, including Allea.

The Collaboration

In recent years, the fashion industry has gained strength internationally and locally. The modest-wear industry has expanded rapidly around the world.

Big fashion houses such as Dolce & Gabanna, Max Mara and retail stores like Debenhams have also embraced the trend and are realizing the diversity of their customers even within the Muslim fashion segment.

The trend was also picked up not only by couture labels but many sportswear brands have also created their own modest wear collections to attract Muslim customers.

Planet Selancar Mandiri, which currently operates 54 Planet Surf stores in 31 cities, launched its first modest wear brand, dubbed as Alzara, last year, with a purpose to cater to middle-low markets.

With a concept of a multi-brand store, Alzara offers various modest wear labels, including Itang’s brand.

"It’s no surprise that we have received a lot of enthusiasm from our customers. His [Itang's] items were sold out in a matter of days," said Alzara chief executive Yunita Susanti in a statement released on Mar. 28.

"Itang has over 35 years experience in the fashion industry and he is known for his unique and trendy designs. We hope that this collaboration will be successful," Yunita added.

Alzara has outlets open in Makassar (South Sulawesi), Pare-Pare (South Sulawesi) and Jayapura (Papua).

New branches will also be opened in Palu (Central Sulawesi), Aceh, Banjarbaru (South Kalimantan), Rantauprapat (North Sumatra), Jakarta, Medan (North Sumatra), Bandung (West Java) and Singkawang (West Kalimantan).

Soft City Collection

Itang Yunasz's 'Soft City' collection features a modern take of modest wear. (Photo courtesy of Indonesia Fashion Week)

After a huge success in its previous collection "Shine in Style," Allea has come back with a new collection of its casual ready-to-wear modest collection.

The brand debuted its latest collection,, themed "Soft City," in a fashion show at Indonesia Fashion Week in South Jakarta on Friday.

Soft City consists of 24 looks of simple everyday items in delicate pastel hues that can easily be mixed-and-matched.

"I am glad to finally showcase my latest collaboration collection with Alzara. I hope that my collection offers new varieties for those who’d like to experiment with new styles."

The collection features Muslim evening and daily wears made of silk organza, silk taffeta, chiffon and cotton in delicate earth-tone hues.

The long dresses are adorned with patterns and intricate beading works mixed with ruffles and tassels on the décolletage areas and on the sleeves.

Long layered tunics, Gamis, kaftan and shirts are paired with culottes along with long skirts. The asymmetrical hemlines of the clothes and dresses also add the femininity to the look.

Itang Yunasz collection of 'Soft City.' (Photo courtesy of Indonesia Fashion Week)

The show ended with a series of elegant abayas and a kaftan paired with a belt to give feminine accents to the outfits along with huge head accessories as a statement centerpiece.

Itang Yunasz