The opening parade of Jakarta Fashion Week 2017. Front left, fashion designer Poppy Theodorin and her model on the right. (Photo courtesy of Jakarta Fashion Week)

Jakarta Fashion Week 2017 Kicks Off on an Optimistic Note

BY :SYLVIANA HAMDANI

OCTOBER 23, 2016

Jakarta. Indonesian fashionistas started flocking to the huge white tents just outside Senayan City shopping mall in South Jakarta since early Saturday (22/10) for the official opening of Jakarta Fashion Week, which has been held annually since 2008.

"This year, we plan to hold 86 shows in seven days," Svida Alisjahbana, chairwoman of Jakarta Fashion Week and chief executive of Feminagroup, said in her opening speech. "By far, this is the biggest fashion [event] in the region."

The shows will feature more than 3,000 outfits by around 250 Indonesian designers. Approximately 230 models, 60 makeup artists and 60 hairdressers will participate in the seven-day fashion event.

But the event is more than just a string of fashion shows. Since 2012, Jakarta Fashion Week, in collaboration with London's fashion business incubator Centre for Fashion Enterprise, has been developing talented young designers in the Indonesia Fashion Forward (IFF) program.

"Our incubation program, IFF, which is now entering its fifth year, continuously makes us proud, as more and more of our labels have made their marks in the international arena, from participating in various international trade shows, being involved in platform exchange with other fashion weeks, to becoming finalists and winners in prestigious international fashion design competitions," Svida said.

IFF alumnus Toton Januar recently won the Asian leg of the International Woolmark Prize and will compete against other regional champions in Paris in January 2017.

Jakarta Deputy Governor Djarot Saiful Hidayat also praised the fashion event in his speech.

"Jakarta Fashion Week is undoubtedly the biggest [fashion event] in Southeast Asia," he said. "And it has truly developed Indonesian creative [fashion] talent throughout the years."

The deputy governor also expressed the Jakarta government's support for the industry.

"The fashion industry has a long chain of [multiplier] effects. Pak Ahok and I are wholly committed to supporting this industry," he said, referring to Jakarta Governor Basuki Tjahaja Purnama by his popular nickname. "God willing, by 2018 Jakarta will have become the fashion capital of Southeast Asia."

Creative Economy Agency (Bekraf) head Triawan Munaf also expressed his optimism for the industry in his speech.

"I'm very optimistic with the growth of Indonesia's fashion industry," he said. "And we target that, within maximally five years, several Indonesian [fashion] brands would have become respected global brands."

Svida, Triawan and Djarot, along with foreign dignitaries and sponsors, then sounded a rebana, a traditional tambourine, onstage to mark the opening of the event.

The opening was followed with a parade of models and fashion designers.

On the first day of Jakarta Fashion Week, L'Oréal Professionnel also launched its "IT Looks" for fall/winter 2016/2017 in a fashion and hair trend show.

As seen on the runway, the happening hair colors this season would range between sexy shades of caramel and sterling gray.

In terms of hairstyles, the effortless Californian wavy lob and fringe bob would make a comeback.

"There's also a new trend named 'Glunge,' which is a combination of 'Glamor' and 'Grunge,'" L'Oréal Professionnel artistic director Indra Tanudarma said. "The style is very seductive. I call it 'the hair from last night.'"

On the first day, Jakarta Fashion Week's official makeup partner, Wardah, also introduced its new brand ambassador, actress Raline Shah.

"I'm so happy to be appointed as Wardah's brand ambassador," the 31-year-old actress said. "[The brand and I] have many similarities in our visions and missions. We're already planning to collaborate in a lot of cultural and social events in the future."

Fourteen IFF labels also presented their spring/summer 2017 collections during the opening day.

Jii by Gloria Agatha presented a cheerful collection themed "Quack Quack," which is inspired by the ducks the designer saw during a recent vacation to Bali.

Milcah's collection, "Serene," features beautiful tie-dye patterns of clouds and ocean waves in soothing hues of white and blue.

"We hope people would feel calm and relaxed when they wear or see our items," said Faustine Arthaputri, designer of Milcah.

Sisters Surya Paulina and Ratna Katarina launched their new label "Paulina Katarina Wanderlust."

"[The new brand] features premium resort wear," Ratna said.

The sisters previously had a premium ready-to-wear brand for women titled "Paulina Katarina."

Jakarta Fashion Week 2017 will close on Friday with the "Dewi Fashion Knights" show, featuring the most talked-about Indonesian designers of the year.

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