Makeup Brand Wardah Brightens Up Indonesia Fashion Week
Jakarta. Wardah Cosmetics launched four new makeup looks called "Youniversal, Embracing of Colors" during Indonesia Fashion Week at Jakarta Convention Center on Saturday (04/02).
There are four distinctive looks specifically designed for Indonesian women: Faithful, Brave, Serene and Genuine.
Faithful features splashes of vibrant colors intended for a dynamic woman. It features eyeshadows in bright colors that match the color of the lips.
Brave combines vibrant colors for the eyeshadows with bold lipstick colors like red and burgundy.
Serene is for those who want a natural look and highlight a clear complexion.
Genuine meanwhile highlights the natural shape of the eye and features a lip color combination known as ombré, where two colors are combined to add depth to the eyebrows and lips. Genuine uses bold colors like red and maroon as well as earthy colors like brown and mahogany.
To get those looks, Indonesian women can use any or all of Wardah Cosmetics' leading products including the Exclusive Matte lip cream, Intense Matte lipstick and Eye Expert optimum high black liner.
Wardah brand manager Rifina Affandi also said Wardah Cosmetics wants to continue supporting the Indonesian fashion industry.
"Progress in the fashion industry will help the cosmetics industry, especially here in Indonesia," she said.
This is the second year Wardah Cosmetics becomes one of the main sponsors of Indonesia Fashion Week 2017. Its new makeup looks are also featured on the runway during shows by by Zaskia Sungkar, Dian Pelangi, Barli Asmara and Ria Miranda.
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