Raffi Ahmad Predicts BTV to Make Huge Leap in Entertainment Industry

Juan Ardya Guardiola
August 21, 2024 | 10:38 pm
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B-Universe Media Holdings Executive Chairman Enggartiasto Lukita, right, speaks as Rans Entertainment founder Raffi Ahmad listens at Rans Office in South Tangerang, Banten, Wednesday, Aug. 21, 2024. (David Gita Roza)
B-Universe Media Holdings Executive Chairman Enggartiasto Lukita, right, speaks as Rans Entertainment founder Raffi Ahmad listens at Rans Office in South Tangerang, Banten, Wednesday, Aug. 21, 2024. (David Gita Roza)

Jakarta. Celebrity entrepreneur Raffi Ahmad expressed optimism on Wednesday about the collaboration between his company, Rans Entertainment, and the news and entertainment channel BTV, predicting that it will bring significant benefits to both parties.

BTV, which brands itself as "the most entertaining television," is poised to make a significant impact in the future, driven by the energy and ambition often associated with new broadcasters, Raffi said at his office in South Tangerang.

"As a new television network, BTV is open to fresh ideas and collaborations with various potential partners, including Rans," Raffi added.

The 37-year-old entertainer also mentioned the role of Enggartiasto Lukita, the Executive Chairman of BTV's parent company, B-Universe Media Holdings, as a key factor in the partnership.

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"Mr. Enggar is a highly respected figure in business and politics. I truly admire him, and this collaboration is a great opportunity for both of us," Raffi said.

As part of the partnership, BTV will broadcast a compilation of videos showcasing Raffi's career and family life in a program titled Dunia Rans (The Rans World).

Raffi has enjoyed a prolific career as a TV host, actor in television series and films, and singer, while also expanding into business ventures. His portfolio includes restaurant chains and ownership of sports teams such as the RANS PIK Basketball Team, RANS Nusantara Football Club, and Indonesia Pertamina Mandalika Moto2 SAG Racing Team.

"Rans has produced over 20,000 videos, many of them documenting my life since before I got married. These are valuable pieces of my journey, and I trust BTV and Mr. Enggar with them," Raffi said.

Dunia Rans will premiere on August 26 and will air regularly from Monday to Friday at 1:30 p.m. on BTV.

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