Uniqlo Launches 'Batik Motif Collection' in Partnership With Yayasan Batik
Jakarta. Japanese retail giant Uniqlo, in partnership with Yayasan Batik Indonesia, unveiled a new "Batik Motif Collection" for men and women in Jakarta on Friday last week (03/06).
The collection, which will be available in 12 countries, consists of eight new products bearing the traditional Indonesian batik motifs such as parang, sawat, buketan, kawung, arabesque, wadasan and truntum.
Komar of Yayasan Batik Indonesia said he chose the seven motifs he believes to be popular among Indonesians. Uniqlo combined the various motifs with simple and modern designs when creating their collections, hence the fused name for its collection. The motifs are also symbolic, where a parang is commonly used by men showing strength, while a truntum is symbolic of unconditional love.
Indonesian batik — which refers to the process of painting a textile by using wax — was officially declared by Unesco in 2009 as an integral part of Indonesia's cultural heritage.
Uniqlo also launched a charity program to advance the skills and education of the Indonesian workers who are involved in the production of its batik motif collection. The program will run for three years and they hope it will advance the skills and education of 12,000 workers.
The batik motif collection is now available in all Uniqlo stores nationwide. Prices range from Rp 299,000-Rp 499,000 ($22-$37), and will be available online from Friday this week.
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