Modest wear by Jenahara Nasution under her brand 'Jenahara.' (JG Photo/Nur Yasmin)

Upcycled Fashion, Circular Economy: New Buzzwords or New Trends?


OCTOBER 23, 2019

Jakarta. Online marketplace Tinkerlust made a bold move on Wednesday by offering upcycled collections from three local designers at Jakarta Fashion Week 2020.

Upcycling turns textile waste or other unused clothing materials into new outfits through creative modifying and redesigning.

"We want to upcycle unsold pieces into something more attractive and raise public awareness about reducing fashion waste," Aliya Amitra, the chief operating officer and co-founder of Tinkerlust, said on Wednesday.

The designers, Alex(a)lexa, Jenahara and Sebe11las showed their wares in a trunk show titled "A Story of Second Chances," putting out on the catwalk new outfits made from secondhand clothes and items sold on Tinkerlust.

"We are adopting this circular economy seeing that consumption in Indonesia continues to rise and most of our spending goes to clothing. [The fashion industry] is the world's second-biggest waste producer, that's the reason why Tinkerlust is doing these collections," Samira Shihab, Tinkerlust's chief executive and co-founder, said.

Jenahara Nasution, the designer and owner of the Jenahara brand, said upcycling could revitalize Indonesia's fashion industry by turning textile waste into new collections.

"We've seen growing consumer interest for upcycled fashion. Unfortunately, many people still forget about all the waste that comes from their fashion pieces," Jenahara said.

Most of the collections shown at the trunk show can be purchased on the Tinkerlust website. The company will donate most of the profit to charity educational foundation Sekolah Kami.

A model flaunting Sebe11las
Sebe11las goes for a sporty vibe in its upcycled collection. (JG Photo/Nur Yasmin)
A muslim outfit designed by Jenahara Nasution under her brand 'Jenahara' . (JG Photo/Nur Yasmin)
Upcycled modest wear by Jenahara. (JG Photo/Nur Yasmin)


One of the upcycled outfit sets by Alex(a)lexa brand that presents vivid, flowery collections. (JG Photo/Nur Yasmin)
A casual upcycled outfit by Alex(a)lexa. (JG Photo/Nur Yasmin)