Jakarta. French luxury brand Chanel is set to introduce its first timepiece for men, named Monsieur de Chanel, this week during the Baselworld watch and jewelry fair in Basel, Switzerland.
As reported by the New York Times, the elegant watch features the Calibre 1, the first mechanical movement that Chanel made in-house. It is also the first timepiece created entirely at the brand's assembly plant in La Chaux-de-Fonds, Switzerland.
Every component of the watch was designed by Chanel's creative team and watchmaking department. Its complex movement is revealed through the transparent back cover, while the front part features a minimalist dial encircled with two versions of bezel: beige gold and white gold.
Chanel first entered the luxury timepiece market in 1987, when it introduced a minimalist women's watch named Première. According to Nicolas Beau, Chanel's international watch director, the company aims now to explore all fields of watchmaking.
"It is natural that this year we would want to explore the great complications of the masculine field. We feel we have a great contribution to give," BEau said, as quoted by the Times.
Chanel's watchmaking department took five years to develop the new men's watch, with a dedicated team of specialists honing its movement construction, testing and assembly. The house also acquired a stake in Roman Gauthier, an independent Swiss watchmaker, four years ago.
Monsieur de Chanel watch will be available at Chanel's boutiques and online starting on June 2.