ONE Championship Seeks New Market in India

Chatri Sityodtong (left) presents a plaque of appreciation and a set of framed authentic ONE Championship gloves to India's Prime Minister Narendra Modi in a private audience on Tuesday (28/11). (Photo courtesy of ONE Championship)

By : Jakarta Globe | on 4:45 PM November 29, 2017
Category : Sports, Martial Arts

Jakarta. ONE Championship chairman and chief executive Chatri Sityodtong traveled to India to speak at the prestigious 2017 Global Entrepreneur Summit, where he also spoke privately with Indian Prime Minister Narendra Modi.

In a meeting on Tuesday (28/11), Sityodtong presented a few topics of discussion, including how India could emerge as a potentially huge new market for ONE Championship as it expands aggressively across Asia and the rest of the world.

Additionally, Sityodtong also presented Prime Minister Modi with a plaque of appreciation and a set of framed authentic ONE Championship gloves.

Sityodtong talked with Modi about traditional Asian culture, the power of martial arts and its history in India and the possibility of hosting a live event in the South Asian country.
Modi, who took office in May 2014 and enjoys wide popularity in his home country, is a well-known advocate of Yoga, which is deeply rooted in martial arts culture and history.

Sityodtong himself shares similarities to Modi, as he is tasked to lead ONE Championship into a billion-dollar sports media property in the coming years. Established in 2011, ONE Championship was a dream turned reality for Sityodtong, who aimed to build a global sports media property and unite over 4.4 billion people under a single sport.

Now, more than six years later, ONE Championship is the largest sports media property in Asian history with a reach of over one billion viewers on any given night, broadcast to 128 countries worldwide.

ONE Championship’s aggressive expansion and growth across Asia, dominating both social media and television viewership metrics since its inception, has been well documented. In the past three years alone, ONE has come to a peak TV ratings share from 1-2 percent to a staggering 11-36 percent projected by the end of 2017, including an increase in annual TV broadcast per core country, coming from 12-18 hours to a phenomenal 100-2800 hours, a more than 230-times spike.

With the promotion planning a record 24 live events throughout 2018, a move into India makes sense in the very near future. India’s rich cultural history presents massive potential for promotion by tapping into that diverse background. Home to a population of over 1.2 billion people, India's untapped potential is virtually limitless for ONE Championship.

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