The women involved in the GrabTaxi ‘Inspiring Women’ campaign cover all aspects of Indonesian life from the arts and culture to education and health. (Photos courtesy of GrabTaxi)

GrabTaxi Inspires Women to Inspire Action

APRIL 15, 2015

Whatever you give a woman, she will make greater. If you give her a house, she’ll give you a home. If you give her groceries, she’ll give you a meal. If you give her a smile, she’ll give you her heart. She multiplies and enlarges what is given to her.”

The quote by American author Erick S. Gray has made many people smile. 

While the quote might be an exaggeration of women’s roles, most of us agree that there are so many women around us that make the world a better place for their families, friends and communities.

Kartini is one of Indonesia’s finest examples, particularly as we celebrate the anniversary of her birth in just a few weeks. 

Born in Jepara, Central Java, in 1879, Kartini suffered a lot of gender discrimination and injustice in her lifetime. 

Using just pen and paper, she fought not only for herself but also for all Indonesian women at that time. 

And when the women of Indonesia enjoy a good education and career today, it is because of Kartini.

To celebrate the upcoming Kartini Day, the taxi app, GrabTaxi is launching the “Wanita Inspiratif” (“Inspiring Women”) campaign.

The campaign highlights the activism of eight Indonesian women and encourages GrabTaxi users to support them.

Alberthiene Endah of Jakarta Animal Aid Network; Aulia Halimatussadiah from SMK Itaco; Ina Madjidhan, founder of “Gerakan Berbagi” (“Sharing Movement”); Melanie Subono, founder of “Rumah Harapan” (“House of Hope”); Mia Sutanto, founder of Breast-Feeding Moms Association; Putri Tanjung, founder of SMA Selamat Pagi Indonesia, or Good Morning Indonesia High School; Rindu Ade of Fast Response Action; and Valencia Mieke Randa, founder of Blood for Life, are all involved in the project.

“All these women come from many diverse backgrounds, but they have one thing in common, which is they care for their societies and they do something about it,” said Kiki Rizki, head of marketing of GrabTaxi.

“Thumbs up for their social activities,” said Kiki.

Alberthiene Endah, for example, is a biographer of famous Indonesians. 

The Bandung native has authored the biographies of top artists, fashion designers and politicians in the country.

“I only use 40 percent of my time to write,” said Alberthiene. “I use the remaining 60 percent to save animals.”

The author actively participates in the Jakarta Animal Aid Network (JAAN) to improve the welfare of animals in the city. 

One of their recent successes is the banning of “Topeng Monyet” (“Dancing Masked Monkey”) in Jakarta.

And there are many other projects in Jakarta which need a lot of public support.

“So many people say ‘Kasihan’ (‘pity’), when they see stray dogs or maltreated horses,” said Alberthiene. 

“What I’m saying is let us convert that pity into action. Let’s do something about it.”

To help Alberthiene and JAAN, input the promo code AEJAAN when ordering a taxi by GrabTaxi.

Aulia Halimatussadiah, also known as Ollie, is another example of an inspiring women. 

The 31-year-old is an author of 27 books, as well as founder of the and websites.

Nuli Buku is a website through which writers can self-publish their own books.

“I created the website when my 16th book was rejected by publishers,” said Ollie. 

“At that time, authors could do nothing if their book got rejected. So, I created the website to help authors with similar experience.”

“Women usually create solutions, not for themselves, but also for the people around them,” Aulia added.

Being successful at a young age does not make the techpreneur complacent.

She is currently actively supporting SMK Itaco, a high-school based in Bekasi, West Java, reserved for the students from lower socio-economic backgrounds.

“There are more than 100 million Indonesian people below 35 years of age,” said Ollie. 

“But many of them are [confused]. They feel they cannot change their circumstances or create a better future for themselves.”

At SMK Itaco, these young people learn entrepreneurship and information technology skills, which will help them in building careers.

To support SMK Itaco, enter the promo code OLLIESMK when ordering a  taxi by GrabTaxi.

“I think it’s our job to make everybody see that sharing and caring are enjoyable and make our lives more meaningful,” said Valencia Mieke Ronda.

Valencia assisted in launching the “Blood for Life” (BFL) movement in 2009.

“We jokingly call BFL the virtual ER [emergency room],” said Valencia.

The movement, based on a mailing list on googlegroups, connects those who urgently need blood-donations and blood donors.

For people seeking blood donations they can e-mail to or Valencia’s email address,, with information regarding their current medical situation, blood type, age and details of the hospital or health care center.

Upon receiving the e-mail, administrators and members of the group are able to help by either donating their own blood or contacting blood donors with the same blood type.

The mailing list is constantly monitored by 10 volunteers, including Valencia.

“According to the data from Indonesian Red Cross [PMI], Indonesia needs 4.5 million bags of blood per year, and so far, PMI can only supply 1 million bags of blood [per year],” said Valencia. 

“Just imagine, so many people die each year because there is not enough blood supply. Meanwhile, there are so many people out there that are willing to help them.”

To help BFL, enter SILLYBFL when placing an order with GrabTaxi.

“Through the campaign, we want to highlight these social movements and encourage more people to help them,” said Kiki Rizki, from GrabTaxi.

“And by using GrabTaxi, you can actually help without spending any money,” said Kiki.

Every time a promo code is entered in to the GrabTaxi app, the company donates Rp 2,500 to the cause of the user’s choice.

And to reward user generosity and to celebrate the women’s work, GrabTaxi will offer a Rp 15,000 ($1.10) discount on the fare.

The campaign runs from now until April 30 across Jakarta, Bogor, Depok, Tangerang and Bekasi.

The donations will be dispersed among the inspiring women at the end of the campaign in May.

GrabTaxi will donate a further Rp 15,000,000 to the woman whose campaign promo code attracts the most use over the month.

“For me, this campaign gives a new hope that people will actually transform their compassion into real actions,” said Alberthiene Endah.