The 2017 Bali and Beyond Travel Fair recorded a Rp 5.6 trillion, or $421 million, turnover generated from 198 domestic and foreign buyers and 174 sellers. (Photo Courtesy of Tourism Ministry)

Bali and Beyond Travel Fair Books Rp 5.6 Trillion Turnover

BY :AMAL GANESHA

JUNE 12, 2017

Jakarta. The 2017 Bali and Beyond Travel Fair recorded a Rp 5.6 trillion, or $421 million, turnover generated from 198 domestic and foreign buyers and 174 sellers.

The event, which was held in Bali's popular Nusa Dua district on June 7-11, has become a lucrative marketplace over the years for international travel agents to expand operations on Indonesia's most touristed island.

According to Tourism Minister Arief Yahya, the travel fair is a huge boon to the local economy as buyers and sellers from across the archipelago and beyond make hefty transactions.

"The travel fair is a large marketplace that gives customers an abundance of choices," Arief said.

Arief also commented on Bali's popularity with foreign tourists, making it the perfect site to host Indonesia's largest travel fair.

"Bali is always ready for international tourists [...] It's better the fair was in Bali, more people like to go there as opposed to say, Singapore," Arief said.

"[In Singapore], there are only hotels, but Bali has hotels and countless other attractions."

Nanda Purnomo Samsul, the sales assistant manager at Bali's Discovery Kartika Plaza Hotel, said the event is effective because it allows buyers and sellers to meet directly.

"The fair this year was astonishingly different [...] far more improved. We met many buyers and it all went well," Nanda said.

The event also featured government agencies, including Denpasar's tourism agency, to promote respective provinces and districts across the country as prime holiday destinations.

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