Facebook CEO Mark Zuckerberg speaks during his keynote address at Facebook F8 in San Francisco, California (above). Facebook announced that it is testing a personal digital assistant called "M" within its Messenger service that can answer questions with live human help. (Reuters/Robert Galbraith
Facebook Testing Personal Digital Assistant Inside Messenger
BY :YASMEEN ABUTALEB
AUGUST 27, 2015
San Francisco. Facebook is testing a personal digital assistant called "M" within its Messenger service that can answer questions with live human help and perform tasks such as buying gifts online and booking restaurants.
M is "powered by artificial intelligence that's trained and supervised by people," David Marcus, vice president of Messaging products, wrote on his Facebook page on Wednesday.
Rival services like Apple's Siri, Google's Google Now and Microsoft's Cortana rely entirely on technology to answer questions.
M is a hybrid backed by a team of Facebook employees with customer service backgrounds, called M trainers, who can also make travel arrangements and appointments, Marcus wrote.
Facebook has introduced several functions inside Messenger, which boasts more than 700 million users, to transform it into a standalone platform. Earlier this year, it rolled out games exclusively on Messenger and launched products for businesses to directly connect with consumers.