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Indonesia Files Complaint With Malaysia Over Vacuum Cleaner Commercial

FEBRUARY 04, 2015

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Jakarta. The Indonesian government has filed a protest with the Malaysian foreign ministry over an advertisement for a vacuum cleaner that says "Fire Your Indonesian Maid Now."

In a press release issued by the Foreign Ministry on Tuesday, the ministry said it had made the protest over a vacuum cleaner advertised by a cleaning company, RoboVac.

Manpower Minister Hanif Dhakiri has also voiced his protest over the commercial.

“On behalf of the Indonesian government we would like to express our objection and protest the advertisement that has insulted our workers," Hanif said, as quoted by

The advertisement was not broadcast, but it was widely circulated on social media.

The Indonesian ambassador to Malaysia, Herman Prayitno, said the advertisement was insensitive and derogatory. He has asked Malaysian authorities to ban the advertisement.

The Indonesian Embassy in Kuala Lumpur has also sent a lawyer to meet with RoboVac representatives. It is understood the embassy is considering legal action against the company.

The Indonesian Embassy has also filed a report to Selangor police.

Herman said the advertisement was regrettable especially because President Joko Widodo was scheduled to visit Malaysia on Feb. 5-7.