M&C Saatchi has started operations in Indonesia. (Photo courtesy of M&C Saatchi)

Advertising Agency Network M&C Saatchi Launches in Indonesia


JANUARY 26, 2018

Jakarta. M&C Saatchi, the world's largest and fastest growing advertising agency network, on Wednesday (24/01) announced it has started operations in Indonesia.

The agency will offer integrated marketing solutions, including advertising, digital and social media marketing, mobile marketing, performance marketing, CRM, data analytics, public relations, influencer marketing, sports and entertainment marketing, sponsorship marketing, shopper marketing and retail innovations.


The new office is M&C Saatchi's 27th in the world, and will complement the agency's operations in Malaysia and Singapore.

In line with its unique partnership model, it appointed Anish Daryani to spearhead the launch in Indonesia. Daryani has 15 years of advertising experience in India, Kenya, Nigeria and Vietnam. For the past two years he has been working in Indonesia.

"Our strategy is simple, find top talent in key markets and give it the freedom, responsibility and backing to flourish. Brutal Simplicity of Thought and an entrepreneurial spirit have been the key to M&C Saatchi outperforming the market. They are what the clients both want and need," M&C Saatchi chief executive Moray McLennan said, wishing Anish and his new team the best of luck.

Anish will be managing the M&C Saatchi Indonesia operations as founding partner and president director along with Dami Sidharta as executive creative director and Elki Hendria as executive planning director.

Dami, an Indonesian native with a decade of experience in advertising, sees himself as a "people-based creative," drawing inspiration from the lives of people around him. In his work he has helped brands such as Telkomsel, Samsung, Gudang Garam, Pocari Sweat, Panasonic, Yamaha and the Indonesian Tourism Board, among others. His campaign "Gudang Garam Rumah Indonesiaku" was recognized as the best commercial by the Ministry of Culture and Tourism.

Elki, also comes with a decade-long experience as a communications strategist. His philosophy revolves around the idea that strategy always needs incorporate creativity. He helped brands such as Indofood Frito Lay, AirAsia, Gudang Garam and the Body Shop, with campaigns that won him Campaign Asia awards in 2016 and 2017, and Indonesia Marketing media awards in 2014 and 2015.

"This was just the right time for M&C Saatchi to launch in Indonesia. Marketing services are becoming more complicated. Which is why we set up business - To simplify Brand Building in a Digital Age. This is also in sync with our core principle — Brutal Simplicity of Thought. In an era where clients are forced to work with separate brand and digital agencies, our value proposition is digital brand marketing, where clients can get integrated specializations under one roof — saving them valuable time and money, as well as leading to more effective solutions. The model we are creating for Indonesia is what I believe every other agency will want to be," Anish said.

He added that other specialist brands from the network will also be launched. These include LIDA, M&C Saatchi Mobile and Bohemia.

"We are very proud to now have presence in Southeast Asia's largest market. This expands our footprint in Asia where we’ve successfully launched in Singapore, India, China and Malaysia. With our entrepreneurial style of operations and finding a suitable partner in Anish Daryani, who has a proven track record in Indonesia, we're confident in winning big in this market," M&C Saatchi Asia chief executive Richard Morewood said.