Syafanir Sayuti, center, vice president for sales and marketing at Pertamina Lubricants, receives the Superbrands award for Enduro during a ceremony in Jakarta on Tuesday (06/06). (Photo courtesy of Pertamina)

Superbrands Names Indonesia's 35 Best Brands for 2017


JUNE 08, 2017

Jakarta. Superbrands, an international arbiter agency that rates and publishes brand surveys, has announced Indonesia's best brands for 2017.

The agency has partnered with international customer insights provider Nielsen to selects this year's most valuable brands in 35 categories.

"We've always been increasing the value of the Superbrands logo to give brands associated with us a massive boost," Superbrands Indonesia chief executive Grandtyana Mayasari said during a press conference in Jakarta on Tuesday (06/06).

According to Nielsen director Miladinne Inesza Lubis, companies currently face tough challenges due to the country's fast-changing, vast and dynamic economic and political landscapes.


"Brand owners should think harder and be more creative to overcome these uncertainties nowadays," Havas Jakarta chief executive Matt Wiggers added.

Worth noting though, is the fact that Indonesia's economic growth increased to 5 percent in the first quarter of this year from 4.9 percent in the fourth quarter of 2016, showing that consumers' purchasing power has increased on par with gross domestic product growth.

The panel of judges, which consisted of five experienced marketing professionals, named state-owned Telkomsel Indonesia as the best brand in the telecommunications provider category, while another state-owned enterprise, Pertamina saw two of its brands, Enduro and Pertalite, win the automotive lubricant and fuel categories, respectively.

The rest of the "superbrands" for 2017 are Trac Astra, Bagus, Swallow, McDonald's, Swallow Globe, Tiki, Dua Belibis, Dermatix, Mitra 10, Sirup Kurnia, Avian, Sania, Terry Palmer, Federal Oil, Ultraflu, Nachi Tape, Gold Fox,, Vinilon, Wavin, Inaco, Maknyuss, Cap Ayam Jago,  OBH Combi, Insto, Sanken, Baygon, Central Spring Bed, GT Man, Sensitif, Excelso and Marcks.