Telkomsel unveiled Mobile Consumer Insight (Msight) at the 2018 Tech in Asia conference in Jakarta on Tuesday. (Photo courtesy of Telkomsel)

Telkomsel Unveils Msight to Support Indonesia's Digital Transformation

OCTOBER 25, 2018

Jakarta. Telkomsel, the country's largest mobile network provider, unveiled Mobile Consumer Insight, or Msight, at the 2018 Tech in Asia conference in Jakarta on Tuesday.

Msight is set to introduce the capabilities and utilities of the Telco Big Data platform to the industry, community, government and various startups.

Mia Melinda, vice president of data insight and interface services development at Telkomsel, said "Msight will be added to Telkomsel's business portfolio as a Telco Big Data service provider."

"As an event focused on tech and digital business in Southeast Asia, hopefully the introduction of Msight at the Tech in Asia conference can become a catalyst and support Indonesia's transformation into the digital sphere," she said.

Mia said Msight would operate from business to business, providing added value to government institutions and industry sectors such as finance, transportation, e-commerce, retail, digital, advertising and many more.

Several business apps that sources from Big Data are used to monitor website traffic and determine consumer segments based on specific profiles. This, in turn, is used to understand digital consumer behavior, movement and reactions to certain products and services.

"Services provided by Msight will cover risk insight, mobility insight, lifestyle insight and the API marketplace, offering a variety of utility to businesses that can be used for marketing communication, business intelligence, or even risk assessment," Mia said.

A few government bodies, such as Statistics Indonesia and the Ministry of National Development Planning, have already implemented Msight's services to study the macroeconomic impact of the recent Asian Games.

"We hope Msight can provide innovative solutions to industry and government needs, helping them make accurate and strategic decisions," Mia said.