Jakarta. The government's tourism marketing campaign "Wonderful Indonesia" will be on display at Potters Field Park in London on July 22-23 during the 2nd Indonesia Weekend event to attract British tourists to destinations across the archipelago.

Potter's Field Park measures 6,200 square meters and is situated not far from Tower Bridge and the Tower of London in the center of the city.

Tourism Minister Arief Yahya said the event is part of the country's strategy to attract foreign tourists.

"Potter's Field Park is a strategic location to promote 'Wonderful Indonesia,' and it is expected to attract Londoners. During the weekend, the area is usually passed by at least 70,000 people," Arief said on Tuesday (18/07).

"We will repeat last year's successes for the Indonesian Weekend, which attracted more than 30,000 visitors, of whom 72.4 percent were British, while 24.7 percent came from outside England," the minister said.

"Last year's event hosted 53 different promotional booths and over 500 minutes of stage performances."

I Gde Pitana, the Ministry of Tourism's deputy for foreign development, said this year's theme would center on the warmth of Indonesia and its peoples.

Comprised of over 17,000 islands with a population of 223 million people with various ethnic and tribal backgrounds, Indonesia's main identity is its diversity, both in natural features and in cultural richness.

Various culinary dishes and traditional music and fashion performances will be featured at the weekend-long event to attract more British tourists to the country. As of May 2017, 135,566 British tourists visited the country, though the country expects a total of nearly 385,000 for the year.

The Tourism Ministry has also set up posters throughout the London Underground to promote Indonesia.

The ministry will cooperate with three tour operators to sell tourism packages to the country, including Kuoni Travel, Ethos Travel and Dive Worldwide.