Jakarta. Matahari Putra Prima, a multi-format modern retailer, reopened its Hypermarts outlets in Ayana Mega Mall, West Kalimantan, on Oct. 5, and Nagoya Hill Batam, Riau Islands, on Wednesday (12/10), having upgraded them to G7 format.
G7 format makes the Hypermart stores more spacious and modern.
The outlet in Ayana Mega Mall was the first G7 store in Pontianak, while the one in Nagoya Hills was the second G7 in Batam.
The company's more cost-efficient G7 store format was introduced in 2014, to provide brighter, friendlier space and more comprehensive stock. Matahari Putra Prima (MPPA) converted Hypermart's stores into G7 format to boost sales.
According to MPPA's public relations director Danny Kojongian, the new format will strengthen Hypermart's position.
"Both Pontianak and Batam have the potential to grow in the future. The reopening of these outlets demonstrates MPPA's commitment to provide the best modern retail services through Hypermart G7 in Indonesia," he said.
MPPA currently owns 112 Hypermart outlets across the country.