A supermarket staff is preparing the items purchased using Park & Pickup service at Hypermart Puri Indah in Jakarta. (B1 Photo/Mohammad Defrizal)

A Token of Gratitude: MPPA Helps Covid-19 Frontliners Save Money on Groceries


MAY 07, 2020

Jakarta. Multi-format modern retailer Matahari Putra Prima is offering a special discount on groceries and food items for healthcare workers, police, and military units on the frontline against the Covid-19 pandemic.

With the virus outbreak yet to slow down, these front liners are working hard.


Healthcare workers are at high risk of contracting the disease as they directly handle the never-ending influx of Covid-19 patients.

Police officers and military soldiers are on active patrols to maintain physical restrictions in public spaces. With Idul Fitri approaching, the government has deployed a joint task force with a total of 175.000 police and military personnel have to keep an eye on travel ban defiant.

As a token of gratitude for their hard work, Matahari Putra Prima is offering a five percent discount on edibles at all of its grocery chains — including Hypermart, Primo, HyFresh, and FMX — across the archipelago until the end of this month.

The offer is available for both in-store purchases and the WhatsApp-based grocery shopping service "Chat & Shop."

"MPPA hopes that the special discount can support Covid-19 heroes in fulfilling their household needs during this [Ramadan] festivity while they have to fight in the front line in these challenging times," Danny Kojongian, Matahari Putra Prima's corporate secretary and public relations director, said on Tuesday, referring the company using its ticker at the stock market. 

Frontliners can now save money on fresh produce, groceries, bread, and ready to eat meals with a maximum purchase of Rp 4 million ($264) per each customer.

Excluded from the offer are several edibles, including eggs, sugar, probiotic drink Yakult, children's powder milk, alcohol, and products under the government's surveillance. Non-edibles such as cigarettes, phone credits, clothes, and electronics are also out of the list.

Also, these shoppers are only required to show their photo ID cards from the health institutions or task forces during payment for verification.

Customers can select prepayment for home deliveries. Or if they choose "Park & Pickup," they can pay for their groceries at the parking lot without stepping out of their vehicle.

According to Danny, assuring health protocols for food hygiene and security in all of its outlets and online platforms, including Hypermart Mobile, is a top priority for MPPA. That is to guarantee the customer's comfort when shopping for their festive needs while complying with physical distancing measures.

The modern retailer also encourages contactless payment with OVO, Doku, and NobuBank QRIS, which is compatible with e-wallets DANA, LinkAja, and many mobile banking platforms.

Purchases paid with NobuBank QRIS will get an additional free delivery of up to Rp 15.000 until the end of the month, Danny said.