Art and Sneakers: New Atmos Store Teams Up with Local Artist Hahan
Jakarta. Sneaker boutique Atmos is teaming up with local visual artist Uji "Hahan" Handoko Eko Saputro to promote the Indonesian sneaker culture, as the latter brings his art installations to Atmos’ latest store in the capital.
After a successful launch in Plaza Indonesia, Atmos now has a second location in Plaza Senayan, Jakarta.
Not only does the new Atmos Plaza Senayan have the trendiest kicks, its overall look is visually-pleasing thanks to Hahan's art. Namely, a basketball hoop dubbed as Only Blue Chip Artist (¥€$ $IR), as well as a basketball and court themed Theorem #1-15. Hahan had earlier shown these two works at his solo exhibition “Wall Street Gymnastics” back in 2018.
According to Hahan, Atmos plays a quite vital role in the sneaker movement and street culture —two key elements in his visual works. He also revealed the topic on art market mechanism had piqued his interest.
“The athleticism symbols in this exhibition are analogies to portray the similarities between artists and athletes. Both are required to always be at the forefront and innovative, in a world full of speculation and competition,” Hahan said, as quoted from a press release.
The new Atmos Plaza Senayan sports an “Infinite Glass Stock Room” concept. It combines Japanese and Indonesian elements, such as by using local materials (natural rattan) and bonsai garden elements. And not to mention Hahan’s art installations that amplify the overall look of the store.
"Atmos is committed to promote sneaker culture and lifestyle brands. We always try to support brands of Indonesian creative industry players, whether via offline and online [channels]," Atmos Indonesia president director Marcel Lukman said.
Atmos continues to promote sneaker culture in Indonesia, be it by working alongside existing brands and retailers or local artists such as Hahan, according to Marcel.
An array of sneakers, including limited editions from Nike, Adidas, Puma, Asics, are up for grabs at Atmos. The Atmos Plaza Senayan store also offers more specials from brands such as On Running, Solomon, Hoka, Nike ACG, Adidas.
To celebrate the Plaza Senayan store opening, Atmos is also giving away 21 rare, limited sneakers. Among the prizes are Nike AF1 Low X Peaceminusone "Para Noise" Black & rare Dunks, Atmos X Sean Wotherspoon Gel-LyteTM️ III OG, Atmos X Adidas ZX8000 "G-SNK''. As well as Atmos X Reebok Instapump Fury "Citron Animal", and Converse X Chuck 70 Moncler Fragment.
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