Jakarta. Streaming platform Catchplay+ has enjoyed an over 80 percent increase in viewers since its Bioskop Premier, or Cinema Premier, event launch since mid-October.
With cinema closure comes the endless delay of highly anticipated movies. To make staying-at-home less dreadful, especially for movie junkies, Catchplay+ decided to release a new box office movie every week.
"We are delighted that our subscribers enjoy the new movies we have made available to them. We will continue to add new content for movie lovers who miss going to the cinemas during this unusual period of time," Catchplay's group chief executive officer Daphne Yang said in her official statement on Friday.
To this end, the over-the-top (OTT) platform has teamed up with local content owners and distributors.
Among them is Prima Cinema Multimedia, the distribution affiliate to Cinema XXI Group. As well as CGV Cinemas, a multiplex cinema chain under South Korean holding company CJ Group. They will premiere five box office movies exclusively on the Catchplay+ OTT platform and another four films simultaneously with the cinemas' reopening.
Until now, a total of eight box office movies are available. Some titles are even made exclusively on the Catchplay+ platform, including Keira Knightley's "Official Secrets" and "The Professor" starred the versatile actor Johnny Depp.
Thanks to the collaboration with the Movies, Catchplay+ also premiered several South Korean blockbuster movies such as "Deliver Us from Evil" simultaneously with the cinemas.
Viewers can also tune in to the post-zombie apocalypse on "Peninsula," the sequel to the mega-hit "Train to Busan", on Catchplay+. The movie premiered on the platform on Friday at the same time as it hit the theaters.
To protect the already-challenged box office, the video-on-demand pricing for Peninsula during this premium window is priced at Rp 38,000 (around $2.69) or Rp 41,800 after tax.
Meanwhile, other direct-from-cinema movies on Catchplay+ are charged at Rp 22,000 per movie.
Indonesian users can find the Catchplay+ service through the web or install the app from Google PlayStore or AppStore. Leading operators such as Telkom’s IndiHome, First Media, XL Home, Transvision also offer the OTT platform.
Catchplay+ is also available on smart TV platforms like MiTV and LG Smart TV and numerous e-commerce sites such as Tokopedia, Shopee, Blibli, and JD.ID.