One of D'Paragon exclusive boarding house in Yogyakarta. (Photo Courtesy of D'Paragon Land)
D'Paragon Land Still Going Strong Amid Pandemic
BY :JAYANTY NADA SHOFA
NOVEMBER 02, 2020
Jakarta. Exclusive boarding house and guesthouse chain D'Paragon Land remains stable amid the Covid-19 pandemic and is even targeting a major expansion, according to the chain's chief executive M. Syarif Hidayat.
Dayat said the company has always set their eyes on those in need of a lodging for business trips and out-of-town jobs. These guests helped D'Paragon stay afloat during the pandemic which has crippled many businesses.
"The tourism sector has declined, but its [effect] is not significant. Our business still exists thanks to the long-term occupancy and monthly stays. Many of the guests come from out of town," Dayat recently said in his official statement.
Dayat admitted that his business sees a 10 to 15 percent decline since the pandemic dawned.
Even so, Dayat claimed the property and hospitality business is still thriving and can potentially soar even higher in 2021.
With this in mind, the company plans to add two new buildings in Jakarta, another two in Yogyakarta and one building in Solo. They have also set up a new location in Pontianak, West Kalimantan.
"Adding assets must be done because the demand for monthly rental rooms remain high despite the pandemic. We are even short of rooms. If we do not add [more buildings], by 2021, we would be unable to accomodate the demand especially since it is likely to rise once the pandemic ends," Dayat said.
D'Paragon has established exclusive boarding houses across Jakarta, Yogyakarta, Malang, Surabaya, Solo, Semarang, and Palembang. They also run under strict health protocols to ensure customer satisfaction and safety during their stay.