Grab teams up with 23 brands on the Bersatu untuk Indonesia campaign. (Photo Courtesy of Grab Indonesia)

Grab Teams Up with 23 Brands to Raise Funds for Covid-19

BY :JAYANTY NADA SHOFA

AUGUST 02, 2021

Jakarta. Tech giant Grab is teaming up with 23 prominent brands to raise funds for Indonesia's fight against the Covid-19 pandemic, the company announced on Monday.

In a campaign named "Bersatu untuk Indonesia" ('Unite for Indonesia'), Grab, along with business giants such as Emtek, Accenture, Microsoft, Indosat Ooredoo, and OVO, pledged to provide Rp 11 billion ($765,000) in donations for small businesses, health workers and orphanages.

The money raised will go into helping out Grab's merchant-drivers, gig workers of the micro, small, and medium enterprises (MSMEs), and communities. As well as healthcare and Indonesian Red Cross volunteers, ambulance drivers, undertakers, and orphanages. 

Grab is also working with crowdfunding platform Benihbaik.com to provide an in-app donation program for its users.

"Many people want to lend a hand but are hampered by limitations. Seeing this, Grab, and BenihBaik.com would like to help those to make donations that are on target, even without having to spend money," President of Grab Indonesia Ridzki Kramadibrata said in a statement on Monday.

Grab will donate Rp 5,000 for every use of the BERSATU code on Grab's services — namely GrabBike, GrabCar, GrabExpress, GrabMart, and GrabFood.

The Southeast Asian decacorn will use the money to help out healthcare facilities that require assistance for providing Covid-19 treatments. Grab will also distribute medications and multivitamins for Covid-infected health workers and communities. As well as health packages and educational toys for children infected with Covid-19. Last but not least are food packages for the street vendors who are struggling amid the pandemic.

The "Bersatu untuk Indonesia" campaign will last from July 23 to August 31, free of charge. It has also set a donation target of Rp 1 billion.

Among the 23 brands joining this campaign are Emtek (SCTV, Indonesiar, Vidio), Ovo, Kopi Kenangan, HokBen, Aqua, Mayora (Roma Malkist, Kopiko, Teh Pucuk Harum).

The list also includes Mangkokku, Lifebuoy, Bakmi GM, Ngikan, Ayam Keprabon, Martabak Pecenongan 78, Solaria, Indomaret, Bukalapak, Accenture, Microsoft, Indosat Ooredoo, and Mustika Ratu (Herbamuno+).

"Helping one another amid tough times is a character trait of the Indonesian people that is becoming more apparent amid the pandemic. Looking at the people's extraordinary persistence, Grab, along with 23 brands, hear the call to play a more vital role in helping the country deal with this situation," Grab Indonesia country managing director Neneng Goenadi said.

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