Muhammad Munip, GrabFood merchant and the owner of Sate DJ. (Photo Courtesy of Grab)
GrabFood Merchant's Growth Helps Spur New Jobs
BY :JAYANTY NADA SHOFA
FEBRUARY 18, 2021
Jakarta. More culinary businesses are turning to on-demand food delivery services. As business grows thanks to technology, restaurants tend to hire more employees to help with the constant stream of online orders.
Last January, think-tanks Tenggara Statistics and Center for Strategic and International Studies (CSIS) Institute conducted a survey involving partners of tech giant Grab's services -- namely GrabBike, GrabCar, GrabFood, and GrabKios. As many as 5,008 partners across 12 major cities took the survey.
The study reveals that growth within the Grab ecosystem spurs new jobs even outside of the digital platform. As business grew, GrabFood merchant partners recruited people from their community.
"Twenty seven percent GrabFood merchants hired more workers after joining Grab. The GrabFood merchants hired on average two additional workers in 2019," the report wrote.
Among the many restaurants that go "short-handed" after joining GrabFood is Sate DJ, a family-owned satay restaurant in Bandung. Unlike the traditional Madura-style satay, Sate DJ does not smear their satay in the usual peanut sauce. This twist has piqued many GrabFood customers' interests. Open from 5.00 p.m. to 1.30 a.m. in the morning, Sate DJ always has Grab delivery drivers queing to pick up their orders.
According to Sate DJ owner Muhammad Munip, he decided to tap into GrabFood a few years ago to catch up with other restaurants who had already used an online delivery service much earlier. The result? From just 10,000 skewers per day, Sate DJ can now sell up to 15,000 skewers in a day.
"Our daily revenue keeps on rising since joining GrabFood. Fifty to sixty percent of the daily revenue comes from GrabFood orders, while the rest is from dine-in," Munip said in a statement.
The soaring online orders prompted Munip to expand his team.
"There were only 7 employees at first. We later added five more people after joining the platform. These new hires are in charge of handling GrabFood's online orders," Munip said.
The new employees are also from the Islamic boarding school, or pesantren, back in Munip's hometown in Madura. Munip thought that it was much easier to work with people from his hometown.
"Ninety percent of our employees used to study in pesantren. After graduating, if they are unemployed in their kampung and are still our relatives, we will hire them."