Jakarta. More culinary businesses are turning to on-demand food delivery services. As business grows thanks to technology, restaurants tend to hire more employees to help with the constant stream of online orders.
Among the many restaurants that go "short-handed" after joining a digital platform is Sate DJ, a family-owned satay restaurant in Bandung and merchant-partner to food delivery service GrabFood.
Unlike the traditional Madura-style satay, Sate DJ does not smear their satay in the usual peanut sauce. This twist has piqued many GrabFood customers' interests. Open from 5.00 p.m. to 1.30 a.m. in the morning, Sate DJ always has Grab delivery drivers queing to pick up their orders.
According to Sate DJ owner Muhammad Munip, he decided to tap into GrabFood a few years ago to catch up with other restaurants who had already used an online delivery service much earlier. The result? From just 10,000 skewers per day, Sate DJ can now sell up to 15,000 skewers in a day.
"Our daily revenue keeps on rising since joining GrabFood. Fifty to sixty percent of the daily revenue comes from GrabFood orders, while the rest is from dine-in," Munip said in a statement.
The soaring online orders prompted Munip to expand his team.
"There were only 7 employees at first. We later added five more people after joining the platform. These new hires are in charge of handling GrabFood's online orders," Munip said.
The new employees are also from the Islamic boarding school, or pesantren, back in Munip's hometown in Madura. Munip thought that it was much easier to work with people from his hometown.
"Ninety percent of our employees used to study in pesantren. After graduating, if they are unemployed in their kampung and are still our relatives, we will hire them."