Grab #TerusUsaha Akselerator program Batch 2. (Photo Courtesy of Grab Indonesia)

Grab's MSME Program Returns to Reach More Entrepreneurs

BY :JAYANTY NADA SHOFA

JANUARY 26, 2021

Jakarta. All-in-one app company Grab's #TerusUsaha accelerator program will return for the second batch to mentor and support hundreds of micro, small, and medium enterprises, MSMEs. 

Last year, Grab mentored the first batch of 50 MSMEs who came from several cities across the country. This time, Grab seeks to reach out to more MSMEs.

"During these challenging times, there is always a chance for those who keep striving [#TerusUsaha]. Grab is committed to provide an inclusive platform to ensure everyone, including the elderly, the disabled people, and former inmates, to be self-sufficient in this digital economy era with Grab's technology," Grab Indonesia president Ridzki Kramadibrata said in his official statement on Monday.

For two months, hundreds selected MSMEs will undergo a three-phase, intensive training with experts.

The first phase of the training teaches the participants on how to run a business, including economic recovery strategies, financial literacy, marketing, halal certification and the Food and Drug Supervisory Agency (BPOM) standards.

In the second phase, participants will learn how to use Grab's apps which suits their business, such as GrabExpress, GrabFood, GrabMart, and GrabKios.

Lastly, participants will consult with the mentors on business strategy, product, and marketing. Mentors will monitor the MSMEs' development in case they need additional coaching.

According to Tourism and Creative Economy Minister Sandiaga Uno, Grab's accelerator program aligns with the government's effort on MSME digitalization. On February, the ministry will launch the #BeliKreatifDanau program to promote MSMEs and creative industry in North Sumatera.

"The selected MSMEs will join Grab's #TerusUsaha accelerator program. We hope the participants can learn, consult, and develop their businesses with the various insights they receive," Sandiaga said.

MSMEs interested in Grab's accelerator program can register via the Grab For Good official website. Registration is open until Feb. 7.

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