Link Net, in collaboration with Nobu Bank, launch the Duit program for MSMEs.(Foto: Dok. Link Net)

Link Net, Nobu Launch New Program for MSMEs


AUGUST 10, 2021

Jakarta. Link Net —an internet broadband provider with the First Media brand— and lender Nobu Bank are teaming up to launch a new program to help micro, small, and medium enterprises, or MSMEs, recover swiftly from the Covid-19 pandemic.

The recently launched Duit program comes as a bundle of internet service and business loans for MSMEs in areas where First Media operates. 


“This is part of Link Net’s commitment and sympathy to help the MSMEs and creative economy businesses in these difficult times. We hope the business loans and internet service with unlimited quota can spur recovery in this sector,” Link Net residential sales director Sutrisno Budidharma said in a written statement on Monday.

Likewise, Nobu Bank hopes the Duit campaign can help MSMEs get back on their feet. This also marks Nobu Bank’s first to work alongside a telecommunication firm.

"With an effortless and fast application process, as well as low interest rates, Nobu Bank will ensure that it is easy for prospective customers and loyal First Media customers who have micro to medium businesses, to access funding from Nobu Bank's KUR [microcredits] product,” Nobu Bank consumer and micro head Juanita A Luthan said.

According to Juanita, prospective customers also have the opportunity to enjoy free First Media service for three months.

The first phase of the Duit program already kicked off in Bandung, West Java, in March. More than 300 MSMEs in Bandung joined the program, and its participants will likely continue to increase.

Link Net then launched the program in Solo, Yogyakarta, and Semarang in June. Last month, Link Net expanded the program to the Greater Jakarta area and Surabaya.

Link Net —through First Media's business unit in West Java and First Academy— also adds more benefits to the Duit program for the participants in Bandung and its surrounding areas.

Moving forward, First Academy is preparing an incubator program for MSMEs and creative economy businesses. This so-called First Academy Digital Economy Hub offers entrepreneurship trainings, business accelerator programs, as well as expos to showcase MSME products.