The new Maxx Coffee outlet at Jurong East Mall, Singapore. (Photo Courtesy of Maxx Coffee)

Maxx Coffee Opens Second Store in Singapore

BY :JAYANTY NADA SHOFA

JULY 20, 2020

Jakarta. Maxx Coffee, a Lippo Group-owned coffee shop chain, has recently opened a second international outlet at Jurong East Mall (JEM) in Singapore.

According to Maxx Coffee chief executive Mehdi Zaidi, the global expansion kicked off earlier this year with a store at the National University of Singapore (NUS). 

The NUS store's positive feedbacks inspired the café to further promote authentic local tastes and Indonesia's contemporary coffee experience, often referred to as the "Maxx Coffee Experience".

"With a plethora of international standard drinks and various food selections, we hope to introduce the coffee experience of contemporary Indonesia to a larger market," Mehdi said in an official statement on Sunday.

Customers can enjoy roasted local coffee beans at the slow bar, or have a bite of the artisanal sandwiches, salad, and various cakes and pastry. Light-colored wood decors heighten the laid-back atmosphere of the espresso bar and food counter.

The coffee shop is a co-working space where people can both exchange ideas and relax comfortably. 

People wanting to hang out with friends can take a seat at the social area. There is also a private space available at the corner for those wanting a quiet time.

"Coffee shop has become a need and a part of lifestyle that is not limited to coffee lovers, but the public in general," Mehdi said.

Drive-Thru Service

Maxx Coffee has also launched its first drive-thru at the KM 72A Cipularang rest area in Bandung, West Java.

Travelers can easily order, pay, and pick up their drink without stepping out of their vehicle. 

They can also take a break at the indoor and outdoor seated areas complete with the "Maxx Coffee Experience" before continuing their trip.

According to Maxx Coffee marketing and R&D head Edward Teonadi, the pandemic and health protocols should not stop customers from enjoying a cup of coffee to start their day.

"We hope to satisfy the needs of the modern Indonesians for quality local coffee and the best service which have always been our main identity," Edward said.

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