Mustika Ratu makeup artists in charge of doing the makeup and hairdo for the national flag hoisting troop for Indonesia's 76th Independence Day ceremony on August 17, 2021. (Photo Courtesy of Mustika Ratu)

National Flag Hoisting Troop Gets Makeup and Hair Done by Mustika Ratu

AUGUST 18, 2021

Jakarta. Cosmetics giant Mustika Ratu is once again in charge of making the national flag hoisting troop, or Paskibraka, look good for the independence day ceremony.

Indonesia commemorated its 76th year of independence at the State Palace in Jakarta on Tuesday. Last year, Indonesia had to observe a more modest ceremony due to the Covid-19 pandemic, with only a few Paskibraka members in attendance. This year, the entire team of 68 people had the chance to raise the red-and-white flag.

The Sports and Youth Affairs Ministry had appointed Mustika Ratu makeup artists to take care of the national Paskibraka team's makeup and hairdo.

"Their confidence in Mustika Ratu is an honor to us. Mustika Ratu has prepared a reliable team of makeup artists who took care of the makeup for Putri Indonesia pageant," Mustika Ratu finance and corporate director Jodi Andrea said in a recent statement.

The Mustika Ratu team observed strict Covid-19 health protocols when applying their makeup, including taking PCR tests, ensuring the tools were sterile, double-masking, as well as wearing gloves and face shields.

For the Paskibraka's makeup, the team used Mustika Ratu's Beauty Queen series — an original natural makeup line said to be healthy from the inside and beautiful on the outside.

According to Mustika Ratu, the Beauty Queen series is popular among millennials and Gen Z due to its modern packaging and availability in online marketplaces, including Shopee. Those who follow Mustika Ratu's Instagram will get discount vouchers or free products at the Mustika Ratu official store on Shopee.

An entirely made-in-Indonesia product with homegrown natural ingredients by an Indonesian company. And not to mention it was also used in the independence day celebrations makes Mustika Ratu deserves the public praise. 

As the Paskibraka's official make up and hairdo artists, Mustika Ratu carried out the task —given by the government through the Sport and Youth Affairs Ministry— with full dedication and high integrity, the company wrote. 

It was 45 years ago when Mooryati Soedibyo first founded Mustika Ratu. Since then, the company has earned reputation and expertise in developing beauty products and herbal drinks. Mustika Ratu continues to innovate and carry out business transformations by expanding to other product lines such as healthcare and personal care.

The company has also established boards of commissaries and directors made of prominent people from various industries, including the fast-moving consumer goods.  

In the board of commissaries are Djoko Ramiadji as the president commissary. As well as commissioner Haryo Tedjo Baskoro and the late Darodjatun Sanusi as the independent commissioner. Whereas the board of directors included Bingar Egidius Situmorang as the president director and accompanied by two other directors, Jodi Andrea Suryokusumo and Kusuma Ida Anjani.