Jakarta. ILY Gold, the jewelry launched by actress Prilly Latuconsina, is now available at all The Palace Jeweler stores across the country.

The Palace Jeweler initially launched the gold jewelry via its e-commerce platform before making them available offline on Oct. 19. The Palace Jeweler also held a launching ceremony themed "Dazzling Your Day with Prilly Latuconsina" at its Summarecon Mall Bekasi store over the weekend.

"The Palace Jeweler has been around since the 1990s. In the 2000s, we decided to change our concept to a retail store by prioritizing the so-called 3T concept: therlengkap, therjangkau, therjamin [loosely translated as most complete, most affordable, and most guaranteed]," The Palace Jeweler's general manager Jelita Setifa said.

ILY Gold is a 9k gold jewelry that is specifically designed for the stylish youth. ILY Gold is synonymous with the color rose gold. "But due to high demand, we have decided to launch ILY Gold in yellow-gold and white-gold colors. These special collections are available at The Palace Jeweler," Prilly said.

ILY Gold boasts 5 collections: Spectrum of Pink Beach, Daydream, Sugar Rush, Blush, and Love Letter. They are all suitable for both formal and casual occasions. 

The Palace Jeweler set up its first outlet in Summarecon Mall Bekasi. Since then, it now has three stores, including in Pakuwon Mall and Grand Galaxy Park, in Bekasi. The Palace Jeweler today has 66 outlets across the country. The Palace Jeweler hopes to present more jewelry products that meet Indonesia's national standards SNI and the current trends.

To find out more about ILY Gold, visit The Palace Jeweler's official website and TikTok page. Also, follow @thepalace_id on Instagram.