Huawei carrier BG CMO Bob Cai (middle) launches the Huawei white paper on AR insights and application practices at the virtual conference on June 17, 2021. (JG Screenshot/Jayanty Nada Shofa)

AR to Become a $300 Billion Market by 2025: Huawei


JUNE 18, 2021

Jakarta. Augmented reality or AR —a technology that superimposes digital images onto the real world— can become a $300 billion market by 2025, Chinese tech behemoth Huawei said.

“According to Huawei and a third-party institution, the AR market will reach $300 billion by 2025. That is the GDP of Shenzhen in 2020,” Huawei carrier BG CMO Bob Cai told a virtual conference on Thursday.

AR is applicable in almost every aspect of life, including shopping, mobility, gaming, social networks, and many more.  An AR-enabled education would also take the learning process to the next level. For instance, a student learning about the universe can “directly navigate” the universe right in front of their eyes, thanks to AR.

“AR can make education more intuitive. [...] AR can really promote the convergence of the physical world and the virtual world and make dreams come true,” Cai said.

Cai also revealed how AR had helped Huawei amid the Covid-19 pandemic. Huawei uses AR to showcase its latest products and solutions to overseas customers who struggle to check them out in person due to physical restrictions.

The virus outbreak has also made network deployments quite challenging. 

“A traditional delivery model was inefficient as it would require multiple site visits, so we made use of AR,” Cai said.

“This boosts efficiency and helps [us] to deliver 5G base stations much faster while reducing risks of contracting the virus.”

At the conference, Huawei called for collaboration within the industry to create a 5G-AR ecosystem. The Shenzhen-based firm also launched a white paper on AR to offer a better insight into the technology.

“If you walk alone, you walk fast. If you walk with others, you can walk far. The development of AR would depend on the efforts of everyone in the end-to-end industry chain," Cai said.