Wireless headsets seen on display during the Global Sources Mobile Electronics Show in Hong Kong on Oct. 21. (JG Photo/Heru Andriyanto)
Chinese Tech Firms Gear Up for Indonesian Trade Show
BY :HERU ANDRIYANTO
NOVEMBER 04, 2019
Hong Kong. Chinese producers of gadgets and mobile phone accessories are preparing for a trade exhibition in Indonesia next month in their quest to expand to Southeast Asia's largest economy.
The Indonesian show will be a follow-up of the world's biggest mobile electronics exhibition by mostly Chinese companies in Hong Kong two weeks ago.
Global Sources Electronics Indonesia, which will take place at the Jakarta Convention Center on Dec. 5-7, will be the country's largest trade show ever, with 400 booths already reserved and more than 10,000 buyers invited.
"Indonesia is a very big market and I believe our products are suitable for current demand there," Zhang Han, chief executive of wireless earphone maker Yookie Digital Technology, told the Jakarta Globe in a recent interview.
He said the company would start to supply Indonesian consumers through a shop in Jakarta this month and that it may expand its presence in the country after the show.
Yookie announced its participation in the upcoming trade show on its website, stating that it would occupy "booth number 1E08."
Tyjin Electronics, which makes wireless chargers, is also looking forward to expanding to Indonesia, through its participation in the exhibition.
"As far as I'm concerned, Indonesian people are very kind and religious. It's always good to do business with good people," said K.K. Huang, sales manager at Tyjin.
The Guangzhou-based company, founded in 2007, has a global presence, with sales reaching to North America and Europe. Huang said market penetration in developed countries required an excellent standard of quality, which his company had long achieved.
"Our products may not be the cheapest, but we offer the best quality in class," he said.
Tyjin also produces USB ports, card readers and wireless portable chargers, better known as power banks.
He said the company already has a factory in Vietnam and that it was open to the possibility of also opening one in Indonesia, once local demand justifies it.
Exhibitors will display a wide range of gadgets and mobile accessories, from smartwatches and pocket translation devices to dancing robots and artificial intelligence-based camera stabilizers, which focus on people's faces regardless of movement.
Not Only Hi-Tech
Not every product that will be on display includes cutting-edge technology. Saiboro Electronic Technology will bring cell phone cases and nothing else.
The company's cases are suitable for most of the popular handsets sold in Indonesia, from the latest Samsung smartphones and iPhones to of course, Chinese brands Xiaomi and Oppo.
"Indonesia, with the world's fourth-largest population, is certainly a huge market. It's economy also grows at a strong pace, especially its e-commerce sector," said a Saiboro representative, who introduced herself only as Bella.
Having been an industry player for more than 12 years, the company aims to boost its sales in Indonesia after the December trade show.
"We already have Indonesian clients but not a large number. Our main markets in Southeast Asia remain Thailand and the Philippines," Bella said.
She said Saiboro records strong sales in the Americas, Europe and Asia.
"Our products go through a strict quality control process to ensure that they are long-lasting, fashionable and environmentally friendly," she said.
Bella added that Indonesian buyers need not worry about fake products, as Saiboro never copies other companies, although many of the cases it produces are designed to suit handsets made by foreign manufacturers.
"We patent each model we make," she said.
The company requires minimum purchases of 200 cases with a minimum of 50 units of the same color.
The mobile electronics show is organized by the Indonesian subsidiary of Hong Kong-based trading company Global Sources.
The show seeks to facilitate meetings between buyers and suppliers – it is not meant for retail sales, except on the last day, when visitors can buy product samples and items on display.