An illustration of social media apps. (B1 File Photo)

MMA Offers Online Course on Mobile Marketing


JUNE 14, 2020

Jakarta. Mobile Marketing Association, or MMA, will share their know-hows on mobile marketing on their upcoming online course.

The MMA x Certified Digital Professional (CDP) Mobile Marketing Certification Program will explore the latest trends, concepts, technologies and tools to help mobile marketers up their game. 

According to MMA Indonesia country manager Shanti Tolani, mobile-based marketing is rising in popularity amid the pandemic. People are shifting to mobile for all their needs - be it news, entertainment or health - due to the physical restrictions.

"More companies are entering the industry to adopt an effective mobile strategy and get closer with their customers. We are aware of the marketer's needs who would like to polish their skills with a credible course like the MMA CDP Mobile Marketing Certification Program," Shanti said in a statement last week.

The modules include the mobile landscape, the value of mobile in marketing, mobile executions as well as data and measurements.

The discussion will be based on the numerous MMA researches which have been localized specifically for the Asia Pacific audience.

Mentoring the program are Ogilvy Philippines head of consulting network and strategy director Manny Gonzales, QUIDDITY Usability Labs chief executive Denise Haak, MMA Asia Pacific managing director Rohit Dadwal, and MMA India country head Moneka Khurana. 

Participants will receive a MMA CDP certification upon completing the course and passing the certification exam.

The digital professional certification is widely acknowledged by top industries in the Asean region. 

Its credibility and high standards are also recognized by a network led by the MMA, more than 500 CDP subject-matter experts, associations, top corporations as well as local and international advisory members.

"In this industry which is currently lacking in credible mobile marketing programs, we are commited to develop the next generation of mobile marketing experts so they can effectively use the knowledge and create an impact for the customers," Rohit Dadwal said.

The two-day online course will take place on Wednesday and Friday. For more information or registration, visit MMA's official website.