Tourism Ministry to Promote 100 New Events in Indonesia Next Year
Jakarta. The Tourism Ministry has decided on 100 new events to promote next year during its National Tourism Coordination Meeting in Jakarta on Sept. 26-27.
The events were selected for their strength in showcasing local culture.
"The locations and names of the events will be officially announced during the next National Tourism Coordination Meeting on Oct. 30," Don Kardono of the ministry's communications department said in a statement.
I Gde Pitana, the ministry's deputy for foreign marketing development, said regional administrations will be responsible for the events and the ministry will help with their promotion.
Three months prior to the events, the ministry will promote them in exhibitions and sales missions and online in partnership with Google, TripAdvisor and Baidu, Pitana said.
The ministry will also select 10 main events to be promoted using POSE (Paid Media, Owned Media, Social Media and Endorser) and BAS (Branding, Advertising, Selling), tailor made for each event.
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