Jakarta. The Indonesian Embassy in Tokyo has praised the Ministry of Tourism for its promotional efforts that have been undertaken in various Japanese media.
"They are even present in public space, through exhibitions and sales missions. This is an effective promotion, in line with the Japanese culture," Minister Counselor Eko Junor told the ministry's envoy on Tuesday (06/06).
The visit to the embassy was part of the 2017 Indonesia Sales Golf Mission in Katori.
Eko added that the promotion has entered the internal culture of Japan with its promotional materials in Japanese.
According to Eko, Japan's economic conditions are currently improving, which creates a potential for Indonesia's tourism market.
"The middle-class has increased in Japan, they are the potential tourists," he said.
Around 50 Japanese buyers, comprising travel agents, golf communities and associations will be present at the sales mission event in Katori. The golf mission also involves Indonesian golf business players.
Japan, South Korea and Australia constitute the potential golf tourism market, especially during the colder season between June and August.
"Indonesia has many A-class international standard golf courses," Tourism Minister Arief Yahya said, adding that these courses will cater to the needs of Japanese golfers.
The ministry targets to see 762,000 Japanese tourists visiting Indonesia in 2017.