Vintage realness: a woman carries a traditional wooden umbrella during the Kebaya Tuesday event at the National Monument in Central Jakarta on Tuesday. (JG Photo/Yudha Baskoro)

Kebaya Tuesday, Kebaya Everyday

BY : YUDHA BASKORO

JULY 02, 2019

"Selasa Berkebaya" or Kebaya Tuesday has been gaining attention as a social movement campaign to encourage young Indonesian women to turn back the clock by donning the kebaya, a traditional Malay-style blouse that was de rigueur at the beginning of last century.

The founder of the campaign is 51-year-old Rahmi Hidayati, who said the kebaya's graceful silhouette and fine fabrics impart a uniquely Indonesian beauty, despite the fact almost no one now wears it as a daily outfit. 

And that's exactly what Rahmi wants her campaign to achieve, to bring the kebaya back into the fore of Indonesian fashion, starting by wearing the outfit for real, not for cosplay, every Tuesday. 

On Tuesday, around a dozen "kebaya activists," some of them young women, gathered at the National Monument in Central Jakarta for a picnic and a photoshoot, clad in colorful kebayas and jarik, pleated batik cloth worn as a skirt. Some of them also carried wooden umbrellas to achieve an even more vintage look. 

Rahmi's campaign now involves around 200 kebaya activists who post photos of themselves wearing the kebaya on social media and join offline events like the one yesterday. They also did a kebaya flash mob at the Dukuh Atas MRT Station last week. 

Three women walk as they demonstrate kebaya combine with hijab at National Monument in Central Jakarta on Tuesday (02/07) (JG Photo/Yudha Baskoro)
Kebaya goes well with the hijab. (JG Photo/Yudha Baskoro)
A young traditional dressed women waves her hair as she gathers at the front of the National Monument at 8.30 a.m to join Kebaya Tuesday campaign (JG Photo/Yudha Baskoro)
A young woman joins the kebaya picnic. (JG Photo/Yudha Baskoro)
The founder of Kebaya Tuesday Rahmi Hidayati (51) wearing her purple kebaya walks around the National Monument with her friend to spread the campaign on Tuesday (02/07) (JG Photo/Yudha Baskoro)
Kebaya Tuesday's founder Rahmi Hidayati in a plain purple number. (JG Photo/Yudha Baskoro)
The colorfully dressed women some with hijab walk closer to the tourist in the National Monument area during Kebaya Tuesday campaign (02/07) (JG Photo/Yudha Baskoro)
The 'kebaya activists' march to the National Monument. (JG Photo/Yudha Baskoro)
A woman wears makeup before join the social movement at National Monument in Central Jakarta on Tuesday (02/07) (JG Photo/Yudha Baskoro)
A little touch-up before a photoshoot. (JG Photo/Yudha Baskoro)
Some Kebaya Tuesday participants brought their daughter because this campaign was aimed at the younger generation (JG Photo/Yudha Baskoro)
Children join their parents on Kebaya Tuesday. (JG Photo/Yudha Baskoro)
They wear various kinds of jarik motives when conducting campaigns at National Monument in Central Jakarta on Tuesday (02/07) (JG Photo/Yudha Baskoro)
Showing off 'jarik,' pleated batik cloth worn as skirts. (JG Photo/Yudha Baskoro)
Kebaya Tuesday participants take selfie photos in front of National Monument in Central Jakarta on Tuesday (02/07) They spread the campaign through social media (JG Photo/Yudha Baskoro)
The obligatory selfie. (JG Photo/Yudha Baskoro)
They carried posters with slogans in Indonesian and English which mostly persuades people to wear kebaya on every Tuesday (JG Photo/Yudha Baskoro)
The campaign wants more Indonesian women to wear the kebaya as a daily outfit, starting with wearing it every Tuesday. (JG Photo/Yudha Baskoro)
Kebaya Tuesday participants took pictures in front of the National Monument before starting the campaign on Tuesday (02/07) (JG Photo/Yudha Baskoro)
A group photo in front of the National Monument. (JG Photo/Yudha Baskoro)

 

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Kebaya Tuesday kebaya