Jakarta. Lakuemas marked its seventh anniversary with the “Golden Days” celebration at Lakuemas Cempaka and Oemah Resto boutiques in Jakarta on Wednesday, hosting an open-house program designed to strengthen public understanding of gold as not only an investment asset but also a secure, flexible, and high-value financial solution.

The open-house format allowed visitors to explore the full range of services offered at Butik Lakuemas Cempaka, including gold buying and selling, buyback services, and fast, secure gold collateral loans.

Lakuemas Brand Manager Esther Napitupulu said the event was designed to offer interactive financial education while expressing appreciation to loyal customers.

“Through Butik Lakuemas Cempaka, we want to make gold-based financial services accessible in a safe and comfortable way, especially for residents in Central Jakarta,” she said.

As part of Central Mega Kencana (CMK) -- the parent company of well-known jewelry brands such as MONDIAL, Frank & co., and The Palace Jeweler -- Lakuemas aims to deliver the highest transaction experience for its customers.

“We celebrate Lakuemas’s seven-year journey by giving back. Through initiatives like blood donation -- coinciding with National Health Day -- we want to thank the community that has supported us since the beginning,” Esther added.

The event featured a talk show, product showcases, and interactive activities.

Gold as a Safe Haven in the Digital Era
In the talk show “Golden Days at Lakuemas Boutique,” speakers included Esther; Luthfi Husein, Branch Manager of Lakuemas Cempaka Putih Boutique; Eri Ferdiansyah, Branch Manager of Lakuemas Bekasi Boutique; and Linda Ayumna, Gold Advisor and Full-Time Trader.

The panel underscored that gold remains a resilient safe-haven asset amid inflation and economic volatility. With technology advancements, gold now exists in both physical and digital forms -- each offering ease of access and strong investment competitiveness.

“Even with today’s high prices, this is truly a golden time for gold to shine. Both fundamental and technical indicators point to major opportunities. Gold now has the largest market cap in the world, proving sustained global confidence,” Linda said.

She also noted that Lakuemas promotions give customers the chance to invest wisely despite rising prices.

“Programs like Golden Days actually allow people to buy gold at more affordable prices. Pawn services are also a smart liquidity option because gold holds stable and rising store-of-value potential,” she added.

Expanding Branch Network and Customer Experience
From an operational standpoint, Luthfi highlighted Lakuemas’s ongoing expansion.

“We now operate three boutiques -- Cempaka Putih, Gatot Subroto, and Bekasi. All boutiques are designed to ensure comfort and ease for buying, selling, or pawning gold. We aim to be a one-stop solution for all gold-based financial needs,” he said.

He added that Golden Days offered multiple attractive promotions.

“For gold vouchers of Rp1 million, Rp5 million, or Rp10 million, customers get a 1 percent discount. Gold margins are typically very small, so discounts like this are rarely found -- even among major companies,” he noted.

In Bekasi, customer growth continues to rise significantly, Eri said.

“We see year-to-year growth. Many customers return because of our competitive pricing and the comfort of our service environment,” he said.

Security and transparency remain top priorities.

“All checks are conducted openly in front of customers and monitored by CCTV. With transparent systems and comfortable service, customers can feel secure and confident when transacting,” Eri explained.

Engaging Activities and Special Promotions
Visitors enjoyed activities including the Goldbar Challenge and Spin to Win with various prizes. Special Golden Days offers included:

• Gold sale promotions with prizes up to Rp1,500,000;
• Best-price offers for resell and pawn services;
• 1 percent discount on gold purchases;
• Gift-with-purchase promotions.

Lakuemas as a Modern Gold-Based Financial Solution
Lakuemas offers secure gold buying, buyback, and collateral-loan services both online and offline. Backed by official certification from Bappebti, the company prioritizes transparency, fair valuation, and fast service in every transaction. Its position under the CMK ecosystem ensures authenticity, security, and trusted credibility across all boutique operations.

With strong industry support and continuous innovation, Lakuemas seeks to expand financial literacy while reinforcing gold’s role as a key pillar of modern financial planning.